marketings&digital

Indigo

Video’s – the next big thing for small businesses

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We all love videos – YouTube enables us to spend (waste?!) hours watching videos of laughing babies, crazy cats and cringe-worthy Idol auditions. But there is a more serious and very useful side to video if you are a small business: “According to Forrester Research, watching a one-minute video has the impact of reading 1.8 million words.” That’s a LOT of words!

This article xad some good tips for using video to market your small business. And before you’re tempted to think “But is that really relevant in Africa? Are people really watching video?”, consider these statistics: Over 300 million people in Africa are expected to own a smartphone by 20171 and there are an estimated 80 million active social network users2.  Facebook highlighted in June that twice as many people watch videos on Facebook compared to six months ago (read here). Video has definitely become an essential part of the small business marketing strategy and toolkit.

Convinced it’s a good idea, but not sure where to start? Check out these articles below or drop us a line here.

  1. Informa Telecoms and Media.Africa Telecoms Outlook 2014. (UK: Informa UK, 2013), 11.
  2. Crowdcentric Media LLC. Social Media Week. http://socialmediaweek.org/lagos/2014/02/03/african-digital-statistics-2014/

Content Promotion Manifesto Appreciation!

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I have spent a lot of time thinking about how to get the most the internet, particularly managing and promoting content.  It feels like its a fairly “new” thing for us Zimbabweans!  But it would make a huge difference if we can connect with some of this stuff!

Anyway I came across this freely downloadable ebook, and its fantastic.

The article grabs some stats from Mashabe, that state that “…347 WordPress blog posts are published, 48 hours of YouTude videos uploaded and 571 websites are launched every minutes of every day”  With that kind of “noise” it is time we completely rethought the way we manage content online.  EVEN in Zimbabwe!

So you can get this ebook, free (yes we love free), and find out what some of the biggest mistakes that brands are making today on their content marketing, get tips on tactics you can adopt, and much more! So thanks Chad Pollitt who put this together, its fantastic!

Also – there are also LOADS of resources on the Relevance website, that really has helped me think about content management for the online presence of the initiatives and business we work with.

Check it out:  http://connect.relevance.com/content-promotion-manifesto